Digital Marketing Strategist – Paid Media.

Company information:

Sound Communications Inc., is a New York City based media and marketing agency. For over 30 years, we have constantly evolved to stay at the forefront of all media channels in order to help businesses achieve their fullest potential. Sound specializes in a variety of services across platforms including digital, TV, radio, outdoor and print. Our experienced and collaborative team is committed to creating unique media plans and innovative solutions to fit each client’s needs.

Description of role:

We are seeking a Digital Marketing Strategist who can support all paid digital efforts for our clients in one of our fastest growing businesses. If you love a challenge, then this position will provide you with great learning opportunities, a dynamic environment and a high level of responsibility. It will provide you with an in-depth understanding of how to manage multi-channel digital campaigns from start to finish. They will also coordinate efforts both internally and externally to maintain project timelines.  This position is a hybrid work model.

Specific responsibilities include, but not limited to:

• Assist with the development of various keyword lists, multi-channel ad copy, digital media projections, campaign scheduling, and optimizations.
• Partner with the rest of the digital marketing team to ensure work is being delivered in line with client expectations.
• Understanding the market and audience to assist building a successful marketing campaign with the Digital Marketing Strategists across Google (Search/Display), YouTube, Bing, Facebook, Instagram, and others.
• Work closely with clients and co-workers to plan and execute the marketing strategy.
• Manage media buying and campaign management of client accounts, both independently and collaboratively with the team.
• Build paid digital campaigns in all channels with high attention to detail.
• Optimize all campaigns for assigned clients based on performance KPIs.
• Develop and compile monthly advertising reports.
• Support new business opportunities that include a digital focus, which may include research, presentation decks and case studies.
• Ad hoc projects based on client and department requests.

Skills and requirements:

• BA in marketing, communications or related degree
• Digital media buying and marketing experience of 2-3 years
• Proficiency with Google Ads, Facebook Ads Manager, and Google Analytics. Experience with Programmatic platforms is a plus.
• Strong data analytics background specifically in digital media.
• Ability to handle multiple projects; a self-starter who can take initiative and follow through on projects.
• Attention to detail and strong organizational skills.
• Exceptional critical thinking and problem-solving abilities.
• Seeks advice from peers and staff and asks questions to better understand the business and tasks.
• Displays strong customer service skills.
• Strong written and verbal communication skills.
• Desire to learn new skills and ability to pick-up new tools and projects as needed.