Yummy Mummy.

The client wanted to see if having an increased budget would result in an equal or increased conversion volume and conversion rate. The digital strategy relied on multiple touchpoints across various social channels, video, and native display platforms. As budget was added over the year, conversions were tracked and campaigns were optimized based on the CVR and CPA goals.

Results

At the end of the year, media dollars saw an increase of 64% YoY, while Conversions also increased 81%. We were able to conclude that the additional budget and comprehensive strategy led to more purchases for the client, at an increased conversion rate.