Senior Digital Marketing Strategist – Paid Media.
Company information:
Sound Communications Inc., is a New York City based media and marketing agency. For over 30 years, we have constantly evolved to stay at the forefront of all media channels in order to help businesses achieve their fullest potential. Sound specializes in a variety of services across platforms including digital, TV, radio, outdoor and print. Our experienced and collaborative team is committed to creating unique media plans and innovative solutions to fit each client’s needs.
Description of role:
We are seeking a Senior Digital Marketing Strategist that understands how to achieve success through digital advertising channels (search, display, social, video, etc.). The ideal candidate is a self-starter who enjoys interacting with people and achieving excellence through attention to detail and strategy. They identify strategic opportunities for clients, analyze and interpret data in a clear and concise manner, optimize campaigns and make recommendations to accomplish client goals. They will also coordinate efforts both internally and externally to maintain project timelines. This position is a hybrid work model.
Specific responsibilities include, but not limited to:
- Serve as a digital lead for multiple client accounts.
- Manage media buying and campaign management of client accounts, both independently and collaboratively with the team.
- Execute and build advertising campaigns in all channels, as well as set up conversion tracking.
- Oversee quality assurance client campaigns
- Optimize all campaigns for assigned clients based on performance KPIs.
- Present campaign insights to clients and strategize on current and future campaigns to accomplish goals.
- Develop and compile monthly advertising reports and present them to clients, delivering an educated view in campaign performance, insights, and next steps to accomplish strategic objectives.
- Maintain and report on advertising trends, and work with the team on new implementation within the ad team.
- Support new business opportunities that include a digital focus, which may include research, presentation decks and case studies.
- Strengthen existing relationships with digital partners, specifically Facebook, Google Ads, Pinterest and Snapchat, while also leading troubleshooting processes.
- Create opportunities to advance the agency’s digital service offerings to drive bottom-line results for our clients.
- Ad hoc projects based on client and department requests.
Skills and requirements:
- BA in marketing, communications or related degree
- Digital media buying and marketing experience of 3-4 years
- Proficiency with Google Ads, Facebook Ads Manager, and Google Analytics. Experience with Programmatic platforms is a plus.
- Strong data analytics background specifically in digital media.
- Ability to handle multiple projects; a self-starter who can take initiative and follow through on projects.
- Attention to detail and strong organizational skills.
- Exceptional critical thinking and problem-solving abilities.
- Seeks advice from peers and staff and asks questions to better understand the business and tasks.
- Displays strong customer service skills.
- Strong presentation skills in a client-facing environment.
- Strong written and verbal communication skills.
- Desire to learn new skills and ability to pick-up new tools and projects as needed.