Everything is a brand. In today’s world companies, celebrities, candidates, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Whether thoughtlessly executed or carefully curated, they’re influencing consumers to buy products, constituents to elect officials, viewers to tune in, or revolutionaries to unite under one cause and push the world forward. Chairman Emeritus of Deutsch Inc., Donny Deutsch built the multibillion dollar ad agency through mastering the power of branding. Now, the marketing mogul, innovative political analyst and veteran TV personality is breaking down the “brands” that are having the most earth-shattering weeks and, for better or worse, have found themselves at the center of the cultural zeitgeist. You won’t want to miss these unabashedly candid analyses and hard-hitting insights as Donny sits down with global experts to break down the brands of the moment and examine where politics, current events, and pop culture converge.
